Denmark’s best experiences
Top Attractions is an association of 20 of the largest and best tourist attractions in Denmark with a total of over 8 million guests a year. Our vision is to be the network that creates the most value for Danish tourist attractions that can and will develop in an actively committed community, so they remain one of Denmark’s best attractions.
We were founded in 1982 and our members include museums, amusement parks, wildlife parks/ZOOs and aquariums.
Attractions must meet a number of requirements to qualify as a member of Top Attraktioner, such as quality, visitor numbers and organisation.
Activities in Top Attractions
Top Attractions conducts guest satisfaction analyses across all 20 attractions each year. This enables the attractions to benchmark their results with and against each other, so that they always provide the best quality and experience for their guests.
We also conduct annual market research analyses to learn more about what the attractions can do to always increase the number of visits.
Competence development is a core area for the development of Top Attraction’s members. By learning from each other, the attractions are better equipped to create exciting experiences for the guests and to provide the best possible service. We run targeted courses and workshops in areas where they can reap the benefits of exchanging experiences, and we also have a number of networking groups that meet several times a year.
Top Attractions has a system for continuously exchanging visitor statistics and other KPIs that provides valuable knowledge of how the season is developing.
A joint distribution system ensures that the attractions own presentation folders reach as many of our potential guests as possible in the whole of Denmark, and that they are presented in such a manner that our guests can get a good overview of the many exciting experiences and adventures that Top Attractions has to offer.
Executive Committee
- Head of Audience Henrik Hatt, Moesgaard Museum (Chairman): hh@moesgaardmuseum.dk
- Director Bjarne Klausen, Odense ZOO
- Chief Operating Officer Jonas Luttermann, Universe
- Director Karsten B. Nielsen, Kattegatcentret
- Head of Communication Mariane Øvall, Ree Park Safari
Management
- Director Morten Strange: morten@topattraktioner.dk
Select a category
Aquaria
Explore above and below the surface and learn about a world that fascinates both children and adults.
Amusement Parks
Get butterflies in your tummy on the rollercoaster or unleash your inner child on the many fun rides for the whole family.
