About Top Attraktioner

Top Attraktioner is an association of 25 of the largest and best tourist attractions in Denmark with a total of over 10 million guests a year. Our vision is that we will be the network that creates the most value for the Danish tourist attractions that can and will develop in an actively committed community.

Top Attraktioner has existed since 1982, and its members include museums, amusement parks, wildlife parks/zoos and aquariums.

The attractions must meet a number of requirements to qualify as a member of Top Attraktioner, such as quality, visitor numbers and organisation.

Activities

Top Attraktioner conducts guest satisfaction analyses across the attractions each year, which enables the attractions to benchmark their results with and against each other and see how good the guests think that the attractions are at creating experiences and meeting guests’ expectations. It is assessed whether the attractions offer excellent service and provide a high quality of food and drink, maintenance, cleaning, etc. The benchmarking is used in particular to identify areas where the attractions can make it even better for guests.

Top Attraktioner also conducts annual market research analyses to learn more about what the attractions can do to ensure even more guests want to visit us.

Competence development is also crucial in order to constantly improve and be better. By learning from each other, the attractions will have a better opportunity to provide the best possible service to the guests. Top Attraktioner runs targeted courses and workshops in areas where the attractions can reap the benefits of exchanging experiences, and we have set up a number of networking groups that all meet several times a year.

Top Attraktioner has a system for continuously exchanging visitor statistics that provides valuable knowledge of how the season is developing, just as other useful data is also exchanged.

A joint distribution system ensures that our joint brochures and the attraction’s own brochures reach as many of our potential guests as possible and that they are presented in such a manner that our guests can get a good overview of where they can find exciting experiences and adventures.

Executive Committee

  • Director Knud Bundgaard, AQUA Aquarium & Wildlife Park (Chairman): kb@fvc.dk
  • Director David Dupont-Mouritzen, The Fisheries and Maritime Museum
  • Director Karl Henrik Laursen, The North Sea Oceanarium
  • Director Nils-Erik Winther, Bakken
  • Head of Communication Mariane Øvall, Ree Park Safari
  • Director Torben Kylling Petersen, Universe

Management

Select a category

Aquaria

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Amusement Parks

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Museums

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Zoos

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